About Us

About Purenest

Welcome to Purenest, where comfort, care, and connection come first.

At Purenest, our mission is to support modern parents by offering beautifully designed, safe, and comfortable baby slings that nurture the precious bond between parent and child. We believe that carrying your baby should feel as natural and effortless as a soft hug — because at the heart of parenting lies closeness.

Our Story

Purenest was born from a simple belief: that everyday parenting tools should blend functionality with warmth. As new parents ourselves, we struggled to find a baby sling that checked all the boxes — safety, comfort, ease of use, and aesthetics. We envisioned something better.

So, we set out to create it.

Starting in a small home studio, we worked closely with textile experts, child safety consultants, and experienced parents. Through careful design iterations and quality testing, we developed a baby sling that is not only practical, but also beautiful, durable, and trustworthy.

What We Offer

  • Premium Materials & Craftsmanship
    Every Purenest sling is made from soft, breathable, and durable fabrics chosen with baby’s delicate skin in mind. Our stitching, reinforcements, and finishing are engineered to withstand daily use.

  • Safety First
    Safety is non-negotiable. Our slings are tested to meet high standards in both comfort and security. Each product is designed to support proper ergonomic positioning and weight distribution.

  • Easy to Use
    We know new parents need simplicity. Our designs are intuitive and quick to put on, adjust, and use — so you can focus on your baby, not complicated instructions.

  • Stylish & Versatile
    Purenest slings are available in a selection of modern colors and patterns, blending seamlessly with various lifestyles and wardrobes. Whether you're heading to the park or running errands, our slings complement your daily life.

Our Values

  • Connection
    We believe in the power of closeness. Carrying your baby helps nurture that physical and emotional bond from the earliest moments.

  • Trust
    Trust is earned. We commit to transparency in materials, production, and customer support.

  • Care
    We deeply care about your baby’s comfort, safety, and the well-being of parents. That shows in every design decision.

  • Sustainability
    Wherever possible, we select eco-conscious fabrics and mindful packaging practices. We strive to minimize waste and environmental impact.

Meet the Team

Behind Purenest is a small but passionate team of parents, designers, and fabric experts. We draw from our own experiences to improve what we make. Every piece of feedback from you — our customer — inspires us to grow, refine, and deliver better.

Why Choose Purenest?

Because you deserve a sling that:

  • Prioritises your baby’s comfort and safety

  • Feels effortless to use

  • Fits your lifestyle and style

  • Comes from a brand that genuinely cares

Whether you're a first-time parent or an experienced caregiver, Purenest is here as your trusted companion in the journey of parenthood.

Join Our Nest

We’re more than just a baby sling brand — we’re a community. We’d love to have you as part of our Purenest family. Connect with us on social media, share your journey, and let us know how we can better support you and your little one.

Thank you for choosing Purenest. Together, we carry more than weight — we carry love.

— The Purenest Team